Likely most relevant for shopping pages but can extend to media browsing for frequent flyers. Examples use cases:
- Frequent Flyer tends to browse/watch Action and Horror categories, Airlines can send upcoming action and horror lineup to their frequent flyer along with potential specials, e.g. give away of Iron man shirts or raffles for special iron man showing
- Frequent Flyer browses a few Chanel purses but did not buy. Have targeted Chanel purse advertisement display to frequent flyer next time they are on a flight