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track frequent flyer browsing of IFE for remarketing purposes
Likely most relevant for shopping pages but can extend to media browsing for frequent flyers. Examples use cases: - Frequent Flyer tends to browse/watch Action and Horror categories, Airlines can send upcoming action and horror lineup to their f...
Created 26 Mar 17:27 by Rita Chen
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Analytics on ad performance by flight route
For example: - video completion rate by route (broken out from City A, Country B to City C, Country D (Toronto, Cananda to NYC, USA) - clicks by route etc.
Created 30 Mar 20:31 by Gerard Lechau
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Loyalty program cross sell / data share
Track Frequent Flyers across loyalty program partnerships, e.g. FF was on a Delta flight a few days ago and is now on a Hawaiian Flight possible usecase:- Share FF browsing data with Hawaiian so that they can better target ads to the FF, e.g. user...
Created 26 Mar 17:32 by Rita Chen
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